Platform-specific scope
What the first campaign can include.
Google Search Ads
Campaign structure and responsive messaging—not a fixed count of repeated ads.
- One Google Ads account and one Search campaign
- Up to three focused ad groups
- One responsive search ad per ad group
- Multiple unique headlines and descriptions
- Keyword, match-type, and search-term review
- Negative keyword management
- Geographic, schedule, and device review
- Relevant sitelinks, callouts, and call assets
- Website-form conversion tracking where technically possible
- Phone-call conversion tracking where technically possible
- Regular monitoring, optimization, and reporting
Google responsive search ads combine and test multiple headlines and descriptions. RielArt manages the campaign structure, targeting, messaging, tracking, and optimization rather than selling a fixed number of repeated advertisements.
Meta Ads
Campaign creative using approved client media, licensed stock assets, website content, brand graphics, motion typography, or other suitable materials.
- One Meta advertising account
- Facebook and Instagram placements through Meta Ads Manager
- One Leads or Sales campaign
- Up to two ad sets when justified
- Meta campaigns normally begin with approximately three to five ad variations built around a focused set of creative concepts
- Launch variations may combine static designs, copy variations, carousels, or short-form video where suitable
- Ongoing management includes up to two refreshed creative variations per month when useful
- One of those two variations may be a short-form video ad
- Basic audience, geography, and placement configuration
- Meta Pixel setup and event testing where supported
- Conversions API review where supported by the platform and scope
Included short-form videos are typically focused 10–15 second edits created for the campaign. On-location filming, actors, UGC creator sourcing, professional voice talent, advanced animation, complex production, and larger video requirements are quoted separately.
The two-variation allowance applies only to Meta campaigns, and creative is refreshed based on campaign needs rather than produced unnecessarily. A video counts as one of the two included variations; it is not an additional third creative. Google Search campaigns do not include monthly video production.