Platform-specific scope
What the first campaign can include.
Google Search Ads
Campaign structure and responsive messaging—not a fixed count of repeated ads.
- One Google Ads account and one Search campaign
- Up to three focused ad groups
- One responsive search ad per ad group
- Multiple unique headlines and descriptions
- Keyword, match-type, and search-term review
- Negative keyword management
- Geographic, schedule, and device review
- Relevant sitelinks, callouts, and call assets
- Website-form conversion tracking where technically possible
- Phone-call conversion tracking where technically possible
- Regular monitoring, optimization, and reporting
Google responsive search ads combine and test multiple headlines and descriptions. RielArt manages the campaign structure, targeting, messaging, tracking, and optimization rather than selling a fixed number of repeated advertisements.
Meta Ads
Campaign creative using approved client media, licensed stock assets, website content, brand graphics, motion typography, or other suitable materials.
- One Meta advertising account
- Facebook and Instagram placements through Meta Ads Manager
- One Leads or Sales campaign
- Up to two ad sets when justified
- Meta campaigns normally begin with approximately three to five ad variations built around a focused set of creative concepts
- Launch variations may combine static designs, copy variations, carousels, or a simple short-form video assembled from suitable client-provided or otherwise approved assets where appropriate
- Ongoing management includes up to two refreshed creative variations per month when useful
- One of those two variations may be a simple short-form video ad assembled from suitable client-provided or otherwise approved assets
- Basic audience, geography, and placement configuration
- Meta Pixel setup and event testing where supported
- Conversions API review where supported by the platform and scope
Within the standard Meta creative scope, a simple 10–15 second short-form video ad variation may be assembled from suitable client-provided or otherwise approved assets when appropriate. Full video production—including filming, actors or UGC creators, professional voice talent, elaborate editing, advanced motion work, and ongoing custom video production—is not included unless separately scoped.
The two-variation allowance applies only to Meta campaigns, and creative is refreshed based on campaign needs rather than produced unnecessarily. A video counts as one of the two included variations; it is not an additional third creative. Google Search campaigns do not include monthly video production.